Wednesday, 11 September 2013

History of the music video

In the 1960s, a tv show called Top of the Pops made its debut. On the show, they showed top artists performing live songs every week. This was the first tv show to regularly show musicians playing songs on television.
Music videos created in the 1960s would always include the artist and would mainly consist of band shots. The Monkees were a constructed band that had their own television show. Their videos included many jump cuts and had a sense of surrealism and wacky comedy.
In 1975, Queen produced a promotional video for their song 'Bohemian Rhapsody'. This was the first time an artist had produced a full promotional video and it became the regular practise to make music videos after the success of 'Bohemian Rhapsody'.

Queen - Bohemian Rhapsody

Zlad! - Supersonic Electronic

In the late 70s, Mike Nesmith from The Monkees created a video for his song, 'Rio'. This video spurred Mike Nesmith into creating the television show, 'Popclips'. It is considered the first of the music-video tv shows. Mike Nesmith is widely credited for creating the music video genre.
In the early 80s, the tv channel, MTV was created. It was a direct successor to 'Popclips'. On MTV music videos were played 24 hours a day and the early audience demographic led to a dominance of rock music. The success of MTV led to many other music-video channels to be created and the majority of songs would now be accompanied by a promotional video.

The Human League - Don't You Want Me

I chose this video as it is a very good music video and has great narrative and performance parts to the video.
The availability of music videos was increased by greater convergence. The creation of YouTube, iTunes and the advancements in mobile technology means that music videos are much more widely available.

The Prodigy - Smack My Bitch Up

I selected this video as it is one of my favourite music videos from the 90s. It is also a very controversial music video as it shows drug use and naked ladies.
Nowadays, there are a wide range of music channels covering various different music genres.

Miley Cyrus - Wrecking Ball

I chose this video as it is a very controversial video from 2013. It has made many headlines and has been criticised or loved by many people.

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