Friday, 13 September 2013

Conventions of a music promo

Technical Convention: 
  • Band Shots - Shots of the whole band or members of the band. Shots of them performing.
  • Shadows, mise-en-scene reflects the atmosphere of the song. Equal division of shots upon each band member or a focus on one key member.
  • High, bright and special lighting for pop videos.
  •  Many high/low angle shots and close-up/extreme close-up shots .
  • Occasional animation and video special effects (e.g. CGI and green screen).
  • Colour effects are sometimes used, often monochrome/black and white.
Narrative:
  • Balanced with performance/cut into performance/ merged with performance.
  • Amplifies lyrics.
  • Illustrates simple lyrics.
  • Disjuncture - unrelated to the lyrics of the song.
Intertextuality:
  • Refers to the process where one media text takes idea from another, like a parody.
  • Borrowing of images, narratives etc and reconstructing them can be seen as post-modern.
  • Draws audience into text, they can recognise elements.
  • Not all of the audience will spot or understand the references.
Representation:
  • Glamour/pop/rock n roll lifestyle.
  • Playing out the popstar lifestyle in the video.

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