How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

We have designed the products to appeal to a certain target audience. Our target audience was people who are interested in the indie rock genre. The song we chose fell into that music genre and all three of the products we produced also matched that genre. They all follow a similar style and have a similar theme that follow the title of the song, 'Corpse in the Kitchen'. We used the 'corpse' theme throughout all of the texts and by having them all match, they work well together to promote the song and band. All of the products are very tongue in cheek and are not particularly serious. The Digipak and magazine advert have a very bright colour scheme and this will help them too stand out and appeal to the target audience. The products will very much appeal to the audience due to the fun nature of the products and the way that the products tend to follow the conventions of the genre. 

The products represent the band in a fun, light hearted manner. We wanted to present the band in this way as we believe it would make the band more appealing. By using bright colours and a tongue in cheek theme we make the band seem fun and enjoyable. We want the audience to like the band and we want them to purchase the song and enjoy the track. 

I think that the magazine advert/poster is very effective due to the information it gives and the theme it follows. The advert is very bright and would definitely stand out and people would take notice of it. This is what we wanted to achieve as we need the advert to be seen and noticed by as many people as possible. People would not take notice of it if it was plain and boring. The colour scheme we used is the same as the front cover to the Digipak.

The advert also gives clear information about the name of the band and the song. This is very important to have on the advert as the audience need to know what the advert is advertising. Without this information the poster would not be effective at all as the audience would have no idea what the product is. We kept the information very short and simple though so it was not confusing. We did not want to have loads and loads of writing on the advert as the audience would not want to read a lot on an advert. On the advert we gave the name of the band, the title of the song and the release date of the song. That is all of the information we wanted to put on the poster to keep so as to keep it simple and short. 

On the advert we decided to keep with the 'corpse' theme that we used on the Digipak and music video. To keep in with the theme we used similar style images at the bottom of the poster. We used pictures of police lines and silhouetted images of men. We also used the phrase "case opens" to give the release date of the song. The very much ties in with the 'corpse' theme of the products.

Our magazine advert/poster.

Our Digipak is also very bright and colourful and has a matching colour scheme to the advert. Again, this would make the product stand out on the shelves and that is what we aimed to achieve. If the product stands out and is appealing to the audience then we believe it is an effective product.

The 'corpse' theme is very clear to see in the Digipak and in stands out very well. It is clear to see in every slide of the Digipak and all of the slides follow a very similar style. The front cover of the Digipak is very similar to the advert and starts the 'corpse' theme off. We used newspaper headlines to stick the theme and the newspaper headlines are visible throughout all of the slides. On the front cover we put the title of the song and the name of the band so there is not loads of information on the front cover, but there is enough for the audience to know what it is. We made that information very clear to see and it is very easy to read.

Front cover of the Digipak.

On the inside slides of the Digipak we kept the same pattern but we used different colours in the design. It is still very bright and colourful so it matches the advert and front cover and all of the slides still follow the 'corpse' theme. All of the slides have been framed with the newspaper headlines and they are all similar in some ways. There is no information on the inside slides and there are just images. We wanted to keep the whole Digipak very simple and not have many words and much information on the inside slides. We did not feel it was necessary to have information on the inside of the Digipak. 

The inside slides of the Digipak.

I believe that the inside slides of the Digipak are effective as they follow the theme very well and are very bright and attention grabbing. They are all relatively similar and follow the theme set in the advert and music video. The insides of the Digipak look like they go with the with front cover of the Digipak which is important to have. 

The back cover of the Digipak is very similar to the front cover. It has the exact same colour scheme and pattern. It is effective because it has information about the songs on the CD and it follows the theme of the rest of the products. It also matches the rest of the Digipak so it matches the convention of all of the slides matching each other. 

The back cover of the Digipak.

I think that the music video we created is very effective because it follows the theme of the rest of the products and it is a video that will appeal to the target audience. The video is also very light hearted and tongue in cheek.We wanted a music video that would make the audience laugh and something they'd want to watch again and show other people. We believe that we have achieved that and our target audience would enjoy this music video. 

Our music video would be exhibited on music channels and on the internet. On the internet it would be shown on websites such as YouTube and Facebook. By showing the music video on these sites it can be seen by people all over the world and potentially millions of people could watch the video.  With such a large audience and potential viewers the internet is a perfect platform to exhibit the music video. These platforms also allow the audience to comment on the video and share their opinions. It also allows them to share the video with their friends very easily and simply. They can watch the video on demand with these platforms, rather than having to wait for the music channels to show them. On these sites the video can also be viewed on many different technologies. It could be viewed on computers, smartphones and tablets, it could be watched anywhere.

By having the video shown on music channels, many, many people will be able to see it. The music video will be shown on channels such as MTV Rocks where songs and music videos of the same genre will be played. This means that the video will be shown directly to people of the target audience, something that would be of huge benefit to the product. One downside to the video being shown on music channels is that it may only be shown once or twice a day. The audience will have to wait for the channel to play the music video before they can see it. On the internet, the audience can watch the video whenever they please.

Our magazine advert/poster would be placed in music magazines such as Q Magazine and NME. These two publications are primarily based on the indie rock music genre so fans of that genre, our target audience, would see it. Due to the bright colours of our advert it would stand out and readers would take notice of it. The poster could also be posted all around cities and towns and potentially thousands of people would walk past it and see it everyday. Because it is available to so many potential listeners it is a very good way to advertise the song. However, one issue with that type of advertisement is that people cannot then listen to the song or watch the video instantly. They may have to wait till they get home and they may forget about the song.

The poster would also be shown on websites such as Facebook and music sites such as the NME website. Again, the poster would have the same benefits of being online than the music video. One advantage the poster has being online is that the viewer would then be able to find the song and listen to it instantly. Something the physical poster or magazine advert doesn't have.

The Digipak would be sold on websites such as Amazon and HMV. By being on these websites people can search for the album specifically and order it. They could also purchase a digital copy of the CD on iTunes. Although is a benefit in terms of selling CDs and getting the band more widely known, it means that the Digipak themselves would not be bought and the audience would not get a physical Digipak.

The Digipak would also be sold in stores like HMV and independent record stores. The benefit of it being sold in these stores is that it allows the audience to purchase a physical copy of the Digipak and use it instantly. They would not have to wait for the copy to arrive from ordering online and they also have the benefit of getting a physical copy that they wouldn't get by downloading the song. One issue with this is at that record stores are not as popular nowadays and many of them are shutting down. This is due to the rise in popularity of downloading songs and the practicalities of having songs stored digitally. 

How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research, planning and evaluation stages?

 

To find what song and artist we would use we decided to use the website Unsigned. This website is dedicated to unsigned artists and it is a platform for them to get their music heard by potentially thousands of people. As all of the artists are unsigned we are free to use any of the songs we found as they are not copyrighted.

 

 

 

As well as using Unsigned to find the band we also used it to listen to their songs and discover some basic information about the band. We learned about their location, their genre of music and some information about the band members. We also used Facebook to research the band as they had a page set up on the site. YouTube was also used to watch some of the bands other music videos and hear some of their other songs. We also discovered more about the band via online articles.

 

We also used both Facebook and YouTube to exhibit our promos. We posted the music video on both sites and this helped us to gather responses from our audience. It also gave us a solid platform to present the music video to people. Also, most bands and artists would place their music videos on YouTube and adverts and posters on Facebook where millions of people could potentially see them. We decided to follow this convention of placing promos on these social network sites as we felt that they were the best platform to present them.

 

 

We used YouTube to research other music videos and to provide us with inspiration and ideas for our own music video. We also used it to research the standard conventions of music videos in general and, in particular, music videos of our own genre. Without YouTube our research would have been a lot more difficult as it is the most popular and best platform to view music videos on demand. YouTube was also used so we could learn about music videos in general, the history of music videos and how they have changed over time. We also used Unsigned again to research artists and their songs.

 

 

To construct our production we used many different technologies to get it to the standard we desired. We used video cameras to film all of the footage. Using video cameras would get us the best possible quality as using mobile cameras, for example, would not provide a particularly good quality picture. We also used a tripod throughout the shoot to provide stability to the camera and give us stable shots for the whole video. If it was not for the tripod we would have to had relied on the steadiness of our hands and we could have ended up with many shaky shots.

 

 

After the shoot we edited the music video with iMovie on the Macs. We used iMovie as it is a very good and simple way to upload all of our footage and edit it as we please. iMovie allowed us to cut all of the shots together in an order that we liked and allowed us to use transitions and other effects that we wanted. Some of the shots needed to be cropped in places and needed to be slowed down or sped up. iMovie allowed us to do that very easily.

 

 To create the Digipak and magazine advert we used Photoshop. Photoshop allowed us to use our own videos and edit them as we please. We were able to morph images and change the shape and size and position of the images into places we were happy with. Without Photoshop we would not have been able to get the desired effect on the promos and we would not have been able to make them as high a quality as we would have liked to have them.

 

During the shoot we learned more about how important lighting was in many different shots. For example, the dark shot with the band members required us to use a light below the actors so there is enough light for it to be visible, but not too high for it be bright. We did not take this lighting into consideration when planning the shoot so we had to improvise on the shoot. Lighting was important throughout the music video so we learnt to get the desired effect by filming the shots in places with good lighting.

 

We also learned that when filming the performances shots they need to be performed and filmed with the song playing so it is easier to sync the footage and song together in the editing stages of the music video. It would have also allowed us to get better footage of the band performing as the footage we did get was not particularly impressive and could have been a lot better.

 

We also learnt that it was important for us to get a lot of footage together during the shoot. During the editing stages we discovered we did not have enough footage so if we were to film again that is something that we would definitely take into consideration.

 

We developed our camera placement skills throughout the shoot. By using many low angle shots and close up shots throughout the music video we were doing something that we hadn't done many times before so those skills were developed during the filming of the music video.

 

During the editing phases of the music video we learnt how to use cuts quickly and effectively, something that we hadn't done before. This allowed us to get the transitions we wanted between performance shots and the narrative shots. We also learnt to use other transitions such as wipes effectively. We also developed our skills with fade to blacks. We had used fade to blacks before but we used them twice in our music video and I think we used them very effectively.

 

We also learnt how to use music effectively whilst editing. We had to load the song onto iMovie and we had to keep the music video in sync with the song. It was very, very difficult to keep the performance shots in sync with the music so we had to learn a lot about keeping it all in sync. We struggled to keep the song and video in time with each other.

 

We developed our skills of cutting the footage together to get all of the shots into an order we wanted. We had to done this before and we had a very good knowledge of how to do this.  However, we had not done it with a music video before so it was something new and we developed our skills throughout the editing stages to get something that we liked.

We learned skills in using the Macs and iMovie as part of producing our promos. Although we had used the products before we learned a lot more about them and used them in ways we hadn't before. We learnt about using music on iMovie and how you can sync the music up to fit in with the music video. We also learnt how to crop the footage and slow it down or speed it up. We learnt how to put shots in reverse too so  the footage was going backwards. This is something that we hadn't done before.

Neither of us had used Photoshop before properly so it was new for the two of us. We had to learn all of the skills we used before using Photoshop as we had no experience at all. We learnt how to put images into Photoshop and how to scale them up or down to fit into our product. We also learnt how to move the images about and rotate them into positions we wanted them. We learnt to morph the images into different shapes and change the transparency of some of the images. We also used the magic wand tool to crop some of the images so they were the correct shape for our product. To create the background for our two products we had to experiment with different colour themes and patterns to get the desired effect.

One of the problems we encountered during the shoot was the lighting. For the shot in very dark room we had problems getting the correct lighting. To get over this problem we used a torch to give us the correct lighting. We had to ask someone off camera to hold the torch from below, looking up at the actors in the band. It took several attempts for us to get the correct lighting and to get the right level of lighting.

We had problems adding the music to the video on iMovie. The Mac would not recognise the song so we had problems loading the song onto the Mac. We had to load the song onto the Mac in a different way and in a different format. In the end we moved the song onto a USB stick and loaded it onto the computer in that way.

We also had issues with the audio on the footage. There was a lot of background noise on most of the shots that we did not want in our music video. To solve this issue we had to remove the audio from every clip in our music video. It was simple to solve but it was very time consuming and we spent a lot of time removing the audio.

We had great difficulty in getting the music video to be in sync with the song and it was very difficult to get it right. It was very time consuming attempting to get the song and the video to match. To achieve the synchronisation we had to move and crop the clips and the song to get it as close to perfection as was possible. This was one of the biggest problems we faced.

Throughout the production of the products we used Blogger. We created a blog and use it as a place to post all of our research and somewhere to place our final products. Blogger was a good platform to post all of our research as it allowed us to use images, texts, videos and links all in one place and have them all posted together. It also allows other people to view what we have done easily and it can be accessed anywhere via an internet connection.

We used iTunes to purchase the song. The song was available on iTunes and it cost 99p at the time of purchase. Without iTunes we would not have had a platform to purchase this song from and play it from. We also used iTunes to put the song onto the Macs. We then moved the song from iTunes onto iMovie and into our video.

We used Google to search for information and to gather research about music videos, different conventions and information about the band. Without a search engine like Google it would have been extremely difficult to gather information and research.

There are many benefits to us exhibiting and presenting our products online. By exhibiting online we are putting it on a platform where potentially millions of people could see it. Facebook and YouTube are visited by millions of people every day so putting it on those sites gives us an oppurtunity to reach out to them and get their thoughts and feelings on our products. As a band, these sites are perfect for getting new fans and making themselves known to new people. It is very common nowadays for artists to gain popularity by posting their videos on these sites. Artists, such as Justin Bieber, have been noticed by record labels due to their success on YouTube. If it wasn't for this platform these artists may never have become well known and would not have become the massive artists they are now.  

What have you learned from your audience feedback?

What have you learned from your audience feedback?

Whilst we were constructing the products we used various forms of audience research. The first bit of research we undertook was a twenty person questionnaire. We gave the questionnaires to twenty people aged between 11 and 17. On the questionnaire we asked relevant questions such as where they first hear about new music videos and what attracts them to a music video. We discovered that the audience first learn about new music videos from their friends, television and the radio. This would influence the way that the texts would be distributed and how we created the texts. We wanted to create something that people would tell their friends about, something fun that would stand out because most people heard about new music videos through their friends. 

We also discovered that most peoples favourite movie genre was comedy films. This helped to influence our idea of making a funny, lighthearted music video. We knew that people liked comedy films so a comedic music video would appeal to them. After discovering this from our audience research we decided to do some research on music videos that utilise humour. If it wasn't for the audience research we may not have decided to attempt a tongue in cheek music video. 

We also discovered that the audiences favourite music genre is pop music. The song we chose is from the indie-rock genre so our questionnaire didn't really influence our three texts. We chose not to follow our audience research as we did not feel comfortable making a music video for a pop song. We did not think we could make a video that would match the conventions from that genre. Therefore we decided to stick with the indie-rock genre due to the conventions and we are both fans of that music genre. 

Our ideas pitch influenced our final music video a lot. The ideas pitch brought up a lot of problems with our original ideas and we had to make a lot of changes to our ideas before we produced our final music video. Whilst the ideas themselves weren't all that bad, they were just very impractical. It would have almost been impossible for us to create the music videos from the original ideas we had. By doing the ideas pitch these issues were pointed out and we could remove them from our plan. The ideas pitch helped us to arrive at our final plan as good points from each idea were kept whilst bad points were removed and we could put together a solid plan that was achievable. 

The questionnaire we produced was answered by 11 to 17 year olds. This was both a problem and a strength. Our target audience was teenagers so all of the respondents to the questionnaire fitted into that bracket. This was helpful as it helped us to know what people from our target audience would want and how we could produce something they would enjoy. However, this limited age bracket was also a shortcoming as we were very restricted by the replies we received. Although the respondents were part of our target audience I believe that it would have been useful to get the opinions of people from a wider age range. 

Some of the answers we received were a bit vague and not helpful at all. This made it difficult to get good information from the questionnaires. By having open questions in our questionnaire there was always a chance we would receive vague answers. If we chose to have more closed questions we would have received answers that would have been simpler to analyse and gain information from. However, we would have been restricted to the answers we received so we may not have got as good answers. 

Our ideas pitch was strong as we received a lot of helpful feedback from our peers. As we presented our pitch to people doing the same task, and our teachers, we received good advice and suitable, practical feedback. They were also part of our target audience so it was good for us to hear their thoughts and feelings about our ideas. We gathered a lot of information and our music video was heavily influenced by our ideas pitch. 

When we showed our finished products to our peers we received relatively positive reviews. People thought that the music video was funny and they enjoyed watching it and they would show their friends. However, we were also told that some of the shots looked quite amatuerish and didn't quite work. We were also told that the editing wasn't as good as it could have been and some of the shots were out of sync with the music. We were also told that some of the performance parts of the music video could have been better. The audience said that more planning was required for the video to be improved greatly. 

When we showed them the Digipak and magazine advert we received very positive reviews with people liking the colour scheme and the theme that ran throughout. They thought that the crime scene theme was very effective and it fitted in with the music video very well. We were told that the quality of the Digipak and magazine advert was very high and we used Photoshop very well to create the products.

We also showed the video to a group of year 10 students, aged between 14 and 15. They gave us similar feedback to our peers however they enjoyed the video a lot more and were less harsh towards the bad points of the music video. This suggests that younger audiences may not have been focusing on the technical aspects of the music video and were just enjoying the music video as a whole. 

The music video was posted on YouTube and Facebook. We received comments on the post giving very similar reviews to our peers. Our music video was also shared by the band themselves and they branded it the "OFFICIAL 'Unofficial' video and said that they enjoyed the music video that we created. 

Our music video shared by the band themselves.

 We decided to post our video on Facebook and YouTube as they are very good platforms to share our video with people and receive comments on our productions. By posting it on these sites we received relvant feedback that was important. 

Odd Shaped Head - Corpse in the Kitchen (Final video)

Odd Shaped Head - Corpse in the Kitchen

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For the task we had to create promotional materials for a song from an unsigned band of our choice. We had to create a music video, a Digipak and a magazine advert for that song. The music video would be intended to be seen by as many people as possible to gain a large interest in the bands song. It is meant to appeal to the audience and be something that they would enjoy watching and would want to watch again and show other people, thus creating a large interest in the video and band. Music videos are meant to be creative and a good music video would stand out and be something that people would take notice of.

OK Go - This Too Shall Pass

This video got the band a lot of attention and OK Go are now well known for their music videos and they get a lot of recognition for the quality of their music videos and the creativity involved. Without their music videos the band would not be as well known and would not have received the recognition and praise they now get. The Digipak is a way in which the CD is packaged and distributed. The Digipak is different to standard the jewel case for CDs as there are six panels, often containing images that are all related and Digipaks are often considered to be more collectible than a jewel case CD. Digipaks are often limited, or special, editions that would appeal to big fans of the band. 

Example of a Digipak

The magazine advert is a poster style image that would often match the artwork of the Digipak and would be there to advertise the song and band. The advert would often contain bits of information about the song, such as the title, name of the band and the release date of the song. The sole purpose of the magazine advert is to sell the song and to grab people's attention and appeal to the target audience. 

Example of a magazine advert

A music video will often feature narrative scenes, performance scenes, or both in the same video. Often there is a lot of focus on the band and the band members. It is common for there to be a lot of close up shots of the band members during performance scenes and it is also very common for the band members to act during the narrative scenes of the video. The videos will often feature many quick cuts between shots of the band members playing their instruments. 

Example of a close up shot from a music video.

Example of a full band shot from a music video.

These two examples are from music videos by indie-rock bands. Music videos from this genre tend to feature a lot of performance shots and some narrative.

Franz Ferdinand - Matinee 

This music video has a large performance aspect right the way through yet it also has a narrative integrated into it. This video is a bit 'tongue-in-cheek', something that isn't uncommon in the genre. It is not very serious and at times quite fantastical. Throughout the video, the band are seen in matching costumes, something that is very common throughout this genre. Although it isn't as common to see band members wearing the exact same costume, it is very common to see band members wearing very similar costumes in the music video. 

The genre also has effects on the Digipaks and magazine adverts of the song. The images on them would differ between each genres. For example, pop songs would be more likely to have bright, colourful images that would appeal to the masses. A heavy metal band would have darker images that may only appeal to fans of that genre. Magazine adverts and Digipaks for indie-rock bands would often feature the cover of the album on both the advert and Digipak and they would often be relatively simple with one main centrepiece.

It is very conventional for videos of this genre to have a heavy focus on the band members, in particular the frontman of the band. It would be common for the frontman to be the main protagonist in a video from this genre. It would also be common for music videos of this genre to contain humour and be a bit ridiculous in places. The dance scene in the Franz Ferdinand video above is something that is ridiculous and fantastical and scenes of this nature is often seen in music videos of this genre. 

It is also common for music videos of this genre to contain a lot of low angle and high angle shots throughout the video and many close up and extreme close up shots. Colour effects are often sometimes used. Throughout the Franz Ferdinand video there is a grainy effect in many of the shots. The lighting is also very low in many places, something conventional to the genre, yet it is also extremely high in other places, breaking the standard convention. 

During our own music video we used close up shots of the band. 

We used this kind of close up shot throughout the music video. This style of shot is very common in music videos of the genre and in music videos in general. We were influenced by many videos of our genre for this kind of shot in particular the video for Reptilia from The Strokes. We looked at this video for inspiration and ideas a lot. This music video follows the conventions of this genre a lot in terms of performance shots. 

Example of a close up shot from the Reptilia music video.

We also decided to use several extreme close up shots of the frontman of the band. This is very common in music videos of this genre and follows convention greatly. 

We used these shots because it is something that we had seen in music videos of our genre before. Once again, the Reptilia video is the best example of this as it uses close up and extreme close up shots throughout the whole video, particularly in shots of the frontman.

Example of a close up shot on the frontman from the Reptilia music video.

We also used low angles shots in our video. This is something that follows the convention of music videos for our genre. 

This shot shows the band from a low angle and clearly shows the 'corpse' in the shot. It is meant to look like the shot is being taken from the bottom of the corpse, looking up at the band. We took inspiration from the video for Club Foot from Kasabian.

Example of a low angle shot in the Club Foot music video.

The video for Club Foot follows many conventions of music videos from this genre so it was a good example to look at. The low angle shot from the video is very conventional of the genre so we decided to use a similar shot in our video.  

We wanted our music video to be set in a party style atmosphere and we wanted the actors costumes to be very casual, like something that would be worn at a house party. Although it is conventional for the band to be wearing matching, or similar, costumes, we went against this convention in our video.

The costumes for all of the characters are very casual and do not match particularly. At a house party people would not be wearing matching outfits so in our video we did not want people to be wearing matching costumes. This goes against the standard convention for videos of this genre.

Example of matching costumes in the Franz Ferdinand video.

In the Franz Ferdinand video all of the members of the band wear matching costumes and all of the actors also wear the school uniform style costume. 

We decided to just use a friends house for our shoot. The main focus of the video is in the kitchen of the house. We decided to do this because of the title of the song ('Corpse in the Kitchen') makes it an obvious choice. We also decided to use the living room for some shots of the video as it is a typical place for people to be during a house party.

Example of a shot in the kitchen.

We didn't have to use too many props in the filming of the music video. One of the main props was beer bottles and cans. We used these props as they are items that would be seen all over house parties and they really add to the setting of a house party. 

The other props we needed were the instruments. Instruments are key items for the performance side of the music video. We used a guitar, a drum kit and a microphone in our music video. We managed to get all of these instruments through friends who let us borrow them for the shoot.

Throughout most of the video we used simple, straight cut transitions. However, we also used some fades and wipes and we used a fade to the black during the video too. 

Example of a wipe mid transition.

We decided to use the wipe transition for some of the shots as we felt it was more necessary. For example, the screenshot above is going from the 'corpse' to a cutaway of beer cans. We decided to use a wipe here as it is the start of something different and is something away from the 'corpse'. 

Example of the shot as it is fading to black.

We decided to use the fade to black during this shot as we felt it worked well due to the low lighting of the shot and the relatively high lighting of the next shot, we felt the fade to black worked best. We also finished with a fade to black as we felt that it would suit the narrative of the music video. 

We used a mixture of both narrative and performance in our music video. We split the narrative and performance aspects equally and at the end of the video we merged the two aspects together. We used the narrative side of the video to show a house party. Most of the narrative shots are set in the living room of the house whilst the performance shots are in the kitchen. However, the narrative does enter the kitchen when the victims and the discoverers enter the kitchen and discover the band. We decided it would make more sense and be better if we mainly focused each side of the video in different rooms and have the two sides meet.

This close up shot is a key shot as it is important to keep convention with the genre and this shot follows convention perfectly. 

This close up shot is also a key shot as it follows the conventions of the genre due to it being a close up performance shot.

Again this close up shot of the frontman of the band helps the video to keep convention.

This low angle, high lighting shot is key as it follows the conventions of the genre well and it features the whole band in a performance aspect. I also think that it is one of the strongest shots in the video. It also links to the narrative of the music video due to the 'corpse' being clearly visible. 

I think that this is a key shot as it clearly establishes the house party style setting.

This is a key shot as it shows the two corpses together and the shot is panning up their bodies.

I think this is a key shot as it is part of the breakdown and I believe it is the best shot of the music video. The low lighting and low angle of the shot make it follow the conventions of the drama and the whole band performance aspect is also met. 

We used illustration in the video by taking inspiration from the 'Corpse in the Kitchen' theme. We decided to add the house party element to the music video though to make it more interesting and exciting. The song lyrics mention one victim later being joined by another victim and we clearly showed that in the music video. The setting of the music video is also an example of illustration.

Our Digipak and magazine advert follow conventions of the genre as they are quite simple and have a main focal point. However, the background pattern in both the Digipak and magazine advert are quite rowdy and bright, something that would catch the audiences attention. 

Blur Digipak

The Digipak above is very simple and has a bright focal point that would catch the audiences attention. 

The front cover of our Digipak

The front cover of our Digipak is very plain and there isn't much on it. However the bright colours of the cover would grab the audiences attention. Our magazine advert follows conventions by being very similar to the front cover of our Digipak.

Our magazine advert.

The Digipak front cover and the magazine advert are very similar with the same colour scheme and font being used in the two. However we made some differences to the framing of the magazine advert. We used a crime scene theme throughout the Digipak and magazine advert due to the 'corpse' theme of the video and the song. 

As you can see, we followed the crime scene theme in all of the slides for the Digipak. This follows convention as it is very common for all of the slides on a Digipak to follow a similar theme and style.