Friday, 6 December 2013
Wednesday, 4 December 2013
The shoot
The shoot didn't go too bad. We got all of the shots we wanted however some shots did not look very good when we shot them. For example, we wanted some shots that were set outside. However, when we filmed them we couldn't get the lighting correct and the shots didn't work. Therefore, we had to change our idea a bit.
Due to this changing of the idea we had to add some more cutaways and change the ending of the video. This did not effect the shoot too much and we made it work eventually. We also had difficulty whilst shooting the drummer. The actor we used is not a particularly skilled drummer and we struggled to get some good shots to use in the music video. However, he did get better as the shoot went on and we managed to get some decent shots.
We also had some issues during the party scenes of the shoot. Some people had to drop out last minute and we didn't have enough time to bring in more recruits. This meant we had to change some of the party scenes to accommodate for having less actors available. This didn't effect the shoot too much as it was easy to change some shots and make it work. Another problem we had with the party scenes is making the actors look natural. At times it became too obvious that they were acting and it was not natural enough to use.
Due to this changing of the idea we had to add some more cutaways and change the ending of the video. This did not effect the shoot too much and we made it work eventually. We also had difficulty whilst shooting the drummer. The actor we used is not a particularly skilled drummer and we struggled to get some good shots to use in the music video. However, he did get better as the shoot went on and we managed to get some decent shots.
We also had some issues during the party scenes of the shoot. Some people had to drop out last minute and we didn't have enough time to bring in more recruits. This meant we had to change some of the party scenes to accommodate for having less actors available. This didn't effect the shoot too much as it was easy to change some shots and make it work. Another problem we had with the party scenes is making the actors look natural. At times it became too obvious that they were acting and it was not natural enough to use.
Tuesday, 3 December 2013
Track timings
Track length - 3:55
(Track times decending)
Intro - 3:55 to 3:41 (six seconds)
First verse - 3:41 to 3:30 (eleven seconds)
Instrumental - 3:30 to 3:18 (twelve seconds)
Second verse - 3:18 to 2:54 (thirty six seconds)
(in second verse)
Start of second verse to first "corpse in the kitchen" - 3:18 to 3:14 (four seconds)
First "corpse in the kitchen" to second "corpse in the kitchen" - 3:14 to 3:08 (six seconds)
Second "corpse in the kitchen" to third "corpse in the kitchen" - 3:08 to 3:02 (six seconds)
Thrid "corpse in the kitchen" to fourth "corpse in the kitchen" - 3:02 to 2:54 (eight seconds)
Chorus - 2:54 to 2:28 (thirty four seconds)
Instrumental - 2:28 to 2:16 (twelve seconds)
Repeat of first verse - 2:16 to 2:04 (twelve seconds)
Instrumental - 2:04 to 1:52 (twelve seconds)
Third verse - 1:52 to 1:28 (twenty four seconds)
(in third verse)
"I did warn you not to hear" - 1:40 to 1:34 (six seconds)
"There are two dead bodies here" - 1:34 to 1:28 (six seconds)
Chorus - 1:28 to 1:02 (twenty six seconds)
Instrumental - 1:02 to 0:50 (twelve seconds)
Repeat of first verse - 0:50 to 0:38 (twelve seconds)
Breakdown (first phase) - 0:38 to 0:26 (twelve seconds)
Breakdown (second phase) - 0:26 to 0:14 (twelve seconds)
Breakdown (third phase) 0:14 to 0:02 (twelve seconds)
Outro - 0:02 to 0:00 (two seconds)
(Track times decending)
Intro - 3:55 to 3:41 (six seconds)
First verse - 3:41 to 3:30 (eleven seconds)
Instrumental - 3:30 to 3:18 (twelve seconds)
Second verse - 3:18 to 2:54 (thirty six seconds)
(in second verse)
Start of second verse to first "corpse in the kitchen" - 3:18 to 3:14 (four seconds)
First "corpse in the kitchen" to second "corpse in the kitchen" - 3:14 to 3:08 (six seconds)
Second "corpse in the kitchen" to third "corpse in the kitchen" - 3:08 to 3:02 (six seconds)
Thrid "corpse in the kitchen" to fourth "corpse in the kitchen" - 3:02 to 2:54 (eight seconds)
Chorus - 2:54 to 2:28 (thirty four seconds)
Instrumental - 2:28 to 2:16 (twelve seconds)
Repeat of first verse - 2:16 to 2:04 (twelve seconds)
Instrumental - 2:04 to 1:52 (twelve seconds)
Third verse - 1:52 to 1:28 (twenty four seconds)
(in third verse)
"I did warn you not to hear" - 1:40 to 1:34 (six seconds)
"There are two dead bodies here" - 1:34 to 1:28 (six seconds)
Chorus - 1:28 to 1:02 (twenty six seconds)
Instrumental - 1:02 to 0:50 (twelve seconds)
Repeat of first verse - 0:50 to 0:38 (twelve seconds)
Breakdown (first phase) - 0:38 to 0:26 (twelve seconds)
Breakdown (second phase) - 0:26 to 0:14 (twelve seconds)
Breakdown (third phase) 0:14 to 0:02 (twelve seconds)
Outro - 0:02 to 0:00 (two seconds)
Actors
There will be several actors starring in the music video. These include:
Jack Burton (me) - I will be part of the band and will be the singer of the group. I was chosen to be the singer of the group as I wasn't much good at
anything else.
Chirstopher Gent - Christopher will be another member of the band. He is a close friend of the group and has starred in other videos we have produced. He was chosen to be the drummer as he was better than anyone else at it.
Matthew McQueen - Matthew will be the third member of the band. He is also a close friend of the group and has featured in previous productions. He was chosen to be the guitarist as he plays guitar so he knows what he is doing.
Tyler Bailey - Tyler will play one of the victims in the music video. He will be the first to die. He has helped with previous productions and he willingly volunteered to feature in this video.
Amy Dimbleby - Amy is the second victim in the music video. We asked her to be in the video as she is a friend of the group and she wanted to be a part of the video.
Jamie Pick - Jamie will be a partygoer and not a victim. He will play the character that finds the dead bodies in the kitchen.
Benjamin Mark Thorogood - Benjamin will play a partygoer. He will not be a victim and will be the life and soul of the party.
Jack Burton (me) - I will be part of the band and will be the singer of the group. I was chosen to be the singer of the group as I wasn't much good at
anything else.
Chirstopher Gent - Christopher will be another member of the band. He is a close friend of the group and has starred in other videos we have produced. He was chosen to be the drummer as he was better than anyone else at it.
Matthew McQueen - Matthew will be the third member of the band. He is also a close friend of the group and has featured in previous productions. He was chosen to be the guitarist as he plays guitar so he knows what he is doing.
Tyler Bailey - Tyler will play one of the victims in the music video. He will be the first to die. He has helped with previous productions and he willingly volunteered to feature in this video.
Amy Dimbleby - Amy is the second victim in the music video. We asked her to be in the video as she is a friend of the group and she wanted to be a part of the video.
Jamie Pick - Jamie will be a partygoer and not a victim. He will play the character that finds the dead bodies in the kitchen.
Benjamin Mark Thorogood - Benjamin will play a partygoer. He will not be a victim and will be the life and soul of the party.
Props
We will need several props throughout the music video. We will need instruments, a guitar, a drum kit and a microphone, for the music video. These will be used as part of the performance aspect of the video and they will be shown being used by the actors in the video.
We will also need an ipod, or similar device, to show the song being played at the very beginning of the video.
Beer bottles and glasses will be used throughout the video to show the party atmosphere and to make the scenario very clear.
Cards will be used in the video to show some of the actors playing a game as part of the narrative.
We will also need an ipod, or similar device, to show the song being played at the very beginning of the video.
Beer bottles and glasses will be used throughout the video to show the party atmosphere and to make the scenario very clear.
Cards will be used in the video to show some of the actors playing a game as part of the narrative.
Lighting
The lighting will be very high for some parts of the video. The performance shots will be shot in a kitchen, with very high lighting throughout. This light will come from the lights around the kitchen and we won't use any other lighting effects.
The party scenes in the living room will have a lower lighting. We will just use one or two lamps around the corners of the room so it is still light and all of the shots are very clear and visible. The lighting will be quite natural and would be the same kind of lighting you would expect to see at a party like the one we shot.
The 'I did warn you not to hear..' scene will have very low lighting. We want this part of the video to be very dark and appear quite sinister. There will be some light, from a torch, coming in from below the actors, so the light is shining up on their faces. So although the shots will be very dark there will still be enough light so the actors can be seen and their perfroming can be seen.
The party scenes in the living room will have a lower lighting. We will just use one or two lamps around the corners of the room so it is still light and all of the shots are very clear and visible. The lighting will be quite natural and would be the same kind of lighting you would expect to see at a party like the one we shot.
The 'I did warn you not to hear..' scene will have very low lighting. We want this part of the video to be very dark and appear quite sinister. There will be some light, from a torch, coming in from below the actors, so the light is shining up on their faces. So although the shots will be very dark there will still be enough light so the actors can be seen and their perfroming can be seen.
Corpse In The Kitchen music deconstruction
The song has a high tempo and is quite upbeat. Because of this we will make the video quite fast paced and fun. With a lower tempo song the video would be more serious whereas with this high tempo song we have chosen, it would make more sense to do a video that is less serious and maybe add a humour elemant to the video.
There are a lot of instrumental parts to the song, this will give us a lot of time to work a narrative into the song and use lots of cutaways and different shots in the music video. We could also use these instrumental parts to show instruments being played as part of a performance. Various shots of a guitarist and drummer can be used in these sections of the video.
The lyrics of the song are quite simple and can be performed very easily. This would allow us to do a lot of vocal performance shots in the video without it being too tricky. The 'I did warn you not to hear...' part of the song is much slower and a more serious part of the song. We could use this more serious part of the song for performance shots with a very low lighting. The low lighting would make this part of the video appear more serious and sinister.
The chorus of the song is repeated four times, making it quite lengthy. This would allow us to do lots of performance shots during the chorus and give us time to maybe use some cutaways in the chorus.
There are a lot of instrumental parts to the song, this will give us a lot of time to work a narrative into the song and use lots of cutaways and different shots in the music video. We could also use these instrumental parts to show instruments being played as part of a performance. Various shots of a guitarist and drummer can be used in these sections of the video.
The lyrics of the song are quite simple and can be performed very easily. This would allow us to do a lot of vocal performance shots in the video without it being too tricky. The 'I did warn you not to hear...' part of the song is much slower and a more serious part of the song. We could use this more serious part of the song for performance shots with a very low lighting. The low lighting would make this part of the video appear more serious and sinister.
The chorus of the song is repeated four times, making it quite lengthy. This would allow us to do lots of performance shots during the chorus and give us time to maybe use some cutaways in the chorus.
Friday, 29 November 2013
Tuesday, 19 November 2013
De Staat - I_CON album cover
These two covers both have a simple, single colour background with the title very clear and in the centre of the cover. They also both feature a single image in the middle of the cover. The cover for I_CON is very different to these two covers which may suggest that the band wanted to try something different for their latest album, something that would stand out more and draw the audience towards the album.
Friday, 15 November 2013
Costume
The actors in the video will be wearing very casual clothing. Jeans and t-shirts will be worn by all of the actors. Everyone in the video is meant to be at a house party so it wouldn't make sense to have everyone wearing really fancy or smart clothing so the casual look will fit with the location and narrative of the music video. There will be no costume changes in the video.
Filming script
There will be a couple of lines in the video said by the actors. There will be a line just before the song starts playing saying, "put that song on". This will lead onto the close up shot of the ipod playing the song. The music will then start. There will be another line in the song where one of the actors say "where are they". This will move the narrative of the video along as it will lead to the partygoers finding the dead bodies in the kitchen.
Filming location
The whole shoot was shot in a friend of the groups house. We used the house to show a house party style scenario. We filmed some shots outside of the house when it was dark, but most shots were done in the living room and the kitchen where there is better lighting. We also used the toilet for the scene with the band members in a very dark room. We used the toilet as it was a small, cramped room. This was exactly the kind of room we wanted.
Shot list
In our music video we will use several different shot types.
We will feature many close up shots of performance in the video. These include close up shots on the guitar, the drums and the vocallist. We got this idea from the video for Reptilia from The Strokes.
We will use a pan shot in the video to show the dead body on the floor. The camera will slowly pan up the body and the pan will be an important of the video.
Long shots will be used to show the whole band during the performance parts of the music video. There will not be many long shots as we prefer the close up shots on the instruments.
An over-the-shoulder shot will be used to show the band members running away at the end of the music video. It will also be used at the beginning of the video to show someone entering the party.
A point of view shot will be used to show the song being played on the ipod.
A mid shot will be used to show the three band members in the dark room. Just the shoulders upwards would be shown of the members. There will be very low lighting in this shot with some light coming from below the three members.
We will feature many close up shots of performance in the video. These include close up shots on the guitar, the drums and the vocallist. We got this idea from the video for Reptilia from The Strokes.
We will use a pan shot in the video to show the dead body on the floor. The camera will slowly pan up the body and the pan will be an important of the video.
Long shots will be used to show the whole band during the performance parts of the music video. There will not be many long shots as we prefer the close up shots on the instruments.
An over-the-shoulder shot will be used to show the band members running away at the end of the music video. It will also be used at the beginning of the video to show someone entering the party.
A point of view shot will be used to show the song being played on the ipod.
A mid shot will be used to show the three band members in the dark room. Just the shoulders upwards would be shown of the members. There will be very low lighting in this shot with some light coming from below the three members.
Sunday, 27 October 2013
Promotional strategies
Unsigned bands can struggle to get recognition so they use many ways to try and get noticed by people.
Playing shows
Unsigned bands would play many small shows around their area to gain recognition from as many people as possible. The more shows they play, the more people will see them. Having a large fanbase is important for unsigned bands to try and get their name out there and get signed.
Being different
Doing something new or something a bit outrageous is a good way for a band to get recognised. They can release a music video that is different or have a certain image or look that will make them stand out from other bands. For example, the band OK Go released a music video for their song 'Here It Goes Again' that was different to anything that had been seen before and it got the band lots of recognition. The band is now well known for their music videos.
Ok Go - Here It Goes Again
Social networking
Social networking sites, such as Facebook and Twitter, are great ways for bands to get noticed. Millions of people use these sites everyday so it is a superb way to get new fans. On these sites they can share their songs and videos and give information about themselves and shows that they are playing.
Playing shows
Unsigned bands would play many small shows around their area to gain recognition from as many people as possible. The more shows they play, the more people will see them. Having a large fanbase is important for unsigned bands to try and get their name out there and get signed.
Being different
Doing something new or something a bit outrageous is a good way for a band to get recognised. They can release a music video that is different or have a certain image or look that will make them stand out from other bands. For example, the band OK Go released a music video for their song 'Here It Goes Again' that was different to anything that had been seen before and it got the band lots of recognition. The band is now well known for their music videos.
Ok Go - Here It Goes Again
Social networking
Social networking sites, such as Facebook and Twitter, are great ways for bands to get noticed. Millions of people use these sites everyday so it is a superb way to get new fans. On these sites they can share their songs and videos and give information about themselves and shows that they are playing.
Institutions that exhibit music videos
As music videos are a visual form of entertainment there are only certain ways they can be viewed. Music videos are viewed using the internet and on the television.
Music Channels
The first music channel was MTV, first introduced in 1981. They originally just played rock videos that were very popular at the time. Overtime they started playing songs and videos from different genres and nowadays they have separate channels for different genres. There are many different music channels, such as 4music and Viva, now. These channels play music videos at all times however some channels, lik MTV, have started showing some reality tv shows. Some music videos are censored or aren't shown till after the watershed due to tighter regulations for television.
Online
There are many places online to watch music videos. YouTube is the most popular site to watch music videos. Watching music videos online is the most popular way to view music videos nowadays. By watching music videos online, people can choose what music videos they watch and watch them when they want. This is different to music channels where they don't have a say in what is being played. Many of these sites online can be viewed on mobile devices such as phones and tablets, making them more accessible than tv channels. It is also easier to share videos amongst friends using these sites.
Music Channels
Online
Odd Shaped Head - Corpse in the Kitchen lyric deconstruction
They came around to my house
At midnight, at midnight
And left a gift aside
I think they would think they’d think that’s alright
But sit tight
There’s been a homicide
She wakes up to his sunrise
The … sticks to her eye
Stay awakes to surprise
There’s a corpse in the kitchen
Slowly realising
I’m done up with hiding
The saddle is for riding
There’s a corpse in the kitchen
Slowly creeping downstairs
Pulling twice on her hair
Pulls him down with no care
Steps over …
Broken bits of porcelain
The cat had put me out?
There’s a corpse in the kitchen
Chorus x4
They don’t go by any old name
They deposit random objects but they love you all the same
They came around to my house
At midnight, at midnight
And left a gift aside
I think they would think they’d think that’s alright
But sit tight
There’s been a homicide
Pushing through the darkness of the kitchen gloom aside
He’s attracted to her differently, there’s a picture in the light?
There’s a corpse in the kitchen (overlaps the previous line)
He’s casting silhouettes against and fallen up her walls?
He turns around and gasps as he hears footsteps in the hall?
There’s a corpse in the kitchen (overlaps the previous line)
(Spoken with a brief pause in between each word)
I did warn you not to hear
There are two dead bo..dies here
Chorus x4
They came around to my house
At midnight, at midnight
And left a gift aside
I think they would think they’d think that’s alright
But sit tight
There’s been a homicide
The lyrics to the song tell a story. Due to this storytelling in the lyrics it would make more sense to do an illustrative or an amplification style music video. The story told in the lyrics all takes place inside a house. This gives us a good setting for a video as it is much easier to control things such as lighting inside a house.
The line 'corpse in the kitchen' is repeated many times throughout the song so we could easily use that in a narrative and illustrative way. 'There's been a homicide' is another line that we could easily use as part of a narrative for the video.
The 'I did warn you not to hear, There are two dead bo..dies here' part of the song could easily be used as part of a narrative or a performance part. The brief pauses between each word would make it very easy to perform and keep in time with the song.
The story that the lyrics create takes place in a house and in particular, the kitchen. This gives us a very obvious setting for the music video. We will film our music video in a house with a lot of shots taking place in the kitchen. Nearly all of the performance parts of the video will be shot in the kitchen.
In the first verse it is said that the story takes place at midnight. We would make sure when we shoot the music video that the outside lighting is very dark, like it would be at midnight. However, inside the house the lighting would be quite high.
The line 'corpse in the kitchen' is repeated many times throughout the song so we could easily use that in a narrative and illustrative way. 'There's been a homicide' is another line that we could easily use as part of a narrative for the video.
The 'I did warn you not to hear, There are two dead bo..dies here' part of the song could easily be used as part of a narrative or a performance part. The brief pauses between each word would make it very easy to perform and keep in time with the song.
The story that the lyrics create takes place in a house and in particular, the kitchen. This gives us a very obvious setting for the music video. We will film our music video in a house with a lot of shots taking place in the kitchen. Nearly all of the performance parts of the video will be shot in the kitchen.
In the first verse it is said that the story takes place at midnight. We would make sure when we shoot the music video that the outside lighting is very dark, like it would be at midnight. However, inside the house the lighting would be quite high.
Paul Weller album poster
This poster is an advert for Paul Weller's album, '22 Dreams'. The top half of the poster is very bright and grabs the attention. The name of the artist and the album name are written very clearly in the top half and it is the only text in the top half of the poster. The image is some sort of garden or park scene, perhaps it is a dreamlike scene, relating to the name of the album.
The bottom half of the poster gives information about the album. The release date of the album is clearly written on the poster. The black background with white text makes it very clear and simple to read. Information about various different editions of the album is also made clear on this part of the poster. Details are given about the deluxe edition of the album and what it is included in it. The website for the artist is also written below the information.
A short review is written in red text at the bottom of the poster. The different colour text makes the review stand out from the rest of the text and the author of the review is also shown with a little image to the side of the review.
Blur digipak analysis
The Blur: The Best Of album was released in 2000. The album includes most of Blur's most well known singles and tracks. The digipak features a booklet including pictures of artwork from the band.
The artwork on the leaflet is the same as the front cover.
The design on the CD is also very plain. It is grey and just has the name of the band on it in white text. Although it doesn't grab the attention much it follows the design on the rest of the digipak.
Overall, the whole design of the digipak is very simple and plain. There aren't many images throughout the digipak and there are simple, block colours throughout the digipak.
The Libertines - Time For Heroes analysis
The Libertines - Time For Heroes
'Time For Heroes' was released in 2003, as the post-punk indie rock genre was reaching its peak. The Libertines were one of the biggest and most successful bands of the genre and widely acclaimed for their music.
This video for this song is a montage video. It was filmed in Madrid and features many clips of the band in the city and their hotel. A wide range of shots are used, such as long shots, two shots and close up shots.
There is a performance aspect to the video as there are some clips that show the band during live performances or as they are playing around the city.
The montage style of the video makes it quite personal as it is filmed by the band members themselves and the whole video shows what they get up to whilst in Madrid. I think this is something that works well and suits the genre very well.
Throughout the video the band members are just wearing a casual costume. They do not have a set costume and in some clips they are wearing different clothes.
'Time For Heroes' was released in 2003, as the post-punk indie rock genre was reaching its peak. The Libertines were one of the biggest and most successful bands of the genre and widely acclaimed for their music.
This video for this song is a montage video. It was filmed in Madrid and features many clips of the band in the city and their hotel. A wide range of shots are used, such as long shots, two shots and close up shots.
There is a performance aspect to the video as there are some clips that show the band during live performances or as they are playing around the city.
Throughout the video the band members are just wearing a casual costume. They do not have a set costume and in some clips they are wearing different clothes.
The Strokes - Reptilia analysis
The Strokes - Reptilia
The Strokes are another band quite similar to Odd Shaped Head. However, they are American and they rose to prominence in the early 2000s. this particular song was released in 2004, a couple of years before Odd Shaped Head came into being.
This video is all performance based. It features many close-up shots of the band members playing their instruments and not much else. There is no narrative to the video at all and every shot is to do with the performance.
Throughout the video, only the front-mans face is shown clearly. Shots of the other band members faces show them looking away from the camera and are slightly out of focus and unclear.
The frontman is the only band member who's face is shown clearly throughout the video.
Every single shot in the video is a close up shot and there are no shots of the band as a whole. Also, cuts are used throughout the video and there are no other transitions used in the video. Towards the end of the video they cut through shots very quickly.
This video is all performance based. It features many close-up shots of the band members playing their instruments and not much else. There is no narrative to the video at all and every shot is to do with the performance.
Throughout the video, only the front-mans face is shown clearly. Shots of the other band members faces show them looking away from the camera and are slightly out of focus and unclear.
The frontman is the only band member who's face is shown clearly throughout the video.
Every single shot in the video is a close up shot and there are no shots of the band as a whole. Also, cuts are used throughout the video and there are no other transitions used in the video. Towards the end of the video they cut through shots very quickly.
Tuesday, 15 October 2013
Franz Ferdinand - Matinee Analysis
Franz Ferdinand - Matinee
'Matinee' was released in 2004, a couple of years before Odd Shaped Head came along. At this time this particular post-punk indie rock genre of music was rising to prominence so this video should use certain features common to this genre of music.
There are many full band shots throughout the video and this is common amongst music videos from this genre. There is a performance aspect to this video and this is also something that is seen in many music videos. All of the band members are wearing the same costume, a schoolboy look. This is also something quit generic of the genre and band members are often shown to wear the same, or similar, outfits. This particular shot is a long shot and it shows the setting as a school toilet.
A large part of the video is in black and white, something that isn't uncommon amongst indie music videos. This particular shot is a midshot on one of the band members. The setting is clearly shown to be a school as all of the other people shown in the shot are in a school uniform and are sat behind desks. There is also a performance aspect here as the band member shown is singing the song.
Throughout the video there are cut aways to clips of old black and white films to create this nostalgic, schoolboy feel. These cut away shots are presented as if they are being projected, and the band member shown to be singing along is watching them at school. These clips appear throughout the video and the clips themselves don't really relate to the narrative or the classroom setting of the rest of the video.
In the video there is a form of choreographed dance. During this dance sequence the video becomes full colour rather than black and white. This part of the song is the climax so the burst of colour and the more energetic shots used in the video show that clearly. The dance moves are very rigid and do not require lots of movement.
After the short dance sequence there is a change of setting. The setting is a lot lighter and the costumes are much cleaner and lighter than before. This contrasts the dark, unclean setting of the school and perhaps suggests that this is some sort of dreamland compared to the school.
When the scene in the dreamland setting finishes, there is another, longer dance sequence in the school. However, this time the four band members are the key people throughout the shots and they are the main focus in the shots whereas before they were just in amongst the other people in the video and the focus was not on them.
'Matinee' was released in 2004, a couple of years before Odd Shaped Head came along. At this time this particular post-punk indie rock genre of music was rising to prominence so this video should use certain features common to this genre of music.
There are many full band shots throughout the video and this is common amongst music videos from this genre. There is a performance aspect to this video and this is also something that is seen in many music videos. All of the band members are wearing the same costume, a schoolboy look. This is also something quit generic of the genre and band members are often shown to wear the same, or similar, outfits. This particular shot is a long shot and it shows the setting as a school toilet.
A large part of the video is in black and white, something that isn't uncommon amongst indie music videos. This particular shot is a midshot on one of the band members. The setting is clearly shown to be a school as all of the other people shown in the shot are in a school uniform and are sat behind desks. There is also a performance aspect here as the band member shown is singing the song.
Throughout the video there are cut aways to clips of old black and white films to create this nostalgic, schoolboy feel. These cut away shots are presented as if they are being projected, and the band member shown to be singing along is watching them at school. These clips appear throughout the video and the clips themselves don't really relate to the narrative or the classroom setting of the rest of the video.
In the video there is a form of choreographed dance. During this dance sequence the video becomes full colour rather than black and white. This part of the song is the climax so the burst of colour and the more energetic shots used in the video show that clearly. The dance moves are very rigid and do not require lots of movement.
After the short dance sequence there is a change of setting. The setting is a lot lighter and the costumes are much cleaner and lighter than before. This contrasts the dark, unclean setting of the school and perhaps suggests that this is some sort of dreamland compared to the school.
When the scene in the dreamland setting finishes, there is another, longer dance sequence in the school. However, this time the four band members are the key people throughout the shots and they are the main focus in the shots whereas before they were just in amongst the other people in the video and the focus was not on them.
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